Job Descriptions- AVP of Marketing

About Enactus George Brown 

Enactus students are leaders. Today they lead teams, projects and communities. Tomorrow, they will lead companies – and Canada!

Entrepreneurial – having the perspective to see an opportunity and the talent to create value from that opportunity

Action – the willingness to do something and the commitment to see it through even when the outcome is not guaranteed
Us – a group of people who see themselves connected in some important way individuals that are part of a greater whole



Enactus George Brown is committed to instilling confidence and hope to underserved communities within the Greater Toronto Area, by using the power of innovation and entrepreneurship.


Assistant Vice President of Marketing

Reports to: Vice President of Marketing, Enactus George Brown

Location: George Brown College, St. James Campus

Length of Position: Two semesters, Renewable 


Role Overview: 

The Assistant VP of Marketing supports the VP of Marketing with overseeing the strategic planning, implementation, and tracking of marketing initiatives. In the event that the VP of Marketing resigns or graduates, the Assistant will take over the position of VP of Marketing to support the team.


Key Responsibilities:

The Assistant VP of Marketing performs a range of duties including some or all of the following:

  • Work collaboratively with cross-functional marketing associates of each project to deliver marketing initiatives 
  • Support the implementation of Enactus George Brown and Projects’ marketing priorities across a variety of channels, including social media, presentation support, event planning, sponsorships, content development, thought leadership creation, newsletter development 
  • Support the execution of issues-based, sector specific campaigns to build image, drive differentiation and generate leads plus measure the effectiveness of marketing campaigns
  • Provide value-added resources and reports by responding to requests for information from partners on clients, targets, alumni, management, etc. 
  • Develop and collaborate with program team in writing competition’s story, media interviews, presentation team, script, video and slides
  • Schedule and conduct meetings with the President and internal project marketing associates

Required Knowledge & Skills

The Assistant VP of Marketing must be a George Brown College Student with a:

  • Desire to make a positive impact on other students and various demographics in need
  • Excellent interpersonal and supervisory skills, as well as the ability to build strong working relationships with a wide variety of internal and external stakeholders 
  • Self-starter willing to take-on challenges with a strong work ethic and positive attitude
  • Strong organizational skills and attention to detail to research, and write briefings, reports, and presentations. Experience in Project Management, is an asset 
  • Proficient in Microsoft Applications such as Word, Excel and PowerPoint and Project & Google Drive
  • Sound judgment, professionalism and communications skills are necessary, as is the ability to work to strict deadlines.

Working Conditions:

  • The Assistant VP of Marketing, depending on the project and events scheduled, may be required to work 20-25 hours a week
  • Enactus George Brown offers the office for use, if needed, but depending on the purpose of the project and location of the event, it may take them to non-standard workplaces. 

Benefits and Opportunities:

  • Access to Enactus Canada’s Careers Shortlist: Receive personalized one-on-one career consultations, resume reviews and unique opportunities)
  • Explore career opportunities and learn about Enactus Canada’s corporate partners to start and succeed in your career with 3M, Capital One, Intuit, Unilever, KPMG, Paramount Commerce, TD and more!
  • Networking opportunities with bright academic, student, and community leaders
  • Create meaningful relationships with bright academic, student and community leaders from various parts of Canada as well as George Brown College professors,students and additional stakeholders
  • Skill development training through experience as well as Enactus George Brown, Enactus Canada, and Enactus International workshops
  • Possible travel opportunities for regional, national, and international projects